The basic necessity for modern businesses is in having a website and likewise is important to have content on it. You might as well set up the sales table on the corner of a busy street with no signs if you set up a website without adding anything about your business. People will not know who you are and why you are standing there or why they should talk to you although people will see you. You are sure to come across Wordpess Website & App Development offered by the companies out there.
It can quite be the task though in terms of keeping all that content organized and updated. The number of pages and blogs on your site can start to mount into the hundreds and it all feels a little overwhelming in terms of managing one of your own once you get rolling. There are companies out there who do not have a full-time developer in house to make the minor changes to the website. And this is the reason why every business will need a quality content management system.
Blogging
WordPress has been around for ages but it did not commenced as being a CMS only. It was originally created to be a blogging platform and it still performs a great job to make blogging easier for their users as a matter of fact. Since WordPress is free to use at a basic level and offers several customization options, plenty of first-time bloggers and web designers’ flock onto WordPress.
WordPress makes it best for the users of all experience levels being an open-platform. A newbie can make the basic code decisions without ever having to open the HTML or CSS panels as they can go into the simplified backend easily. Experts can easily land on the site they choose and toy around with the specific aspects. It is this reason why WordPress is a flexible option here.
HubSpot COS Development on the other hand was designed originally as an inbound marketing platform that later it transformed into content management. With everything you could possibly need, including a built-in blog, they are offering a CMS Hub. It is still easy to create, edit, and publish within the software although their blog is less customizable than WordPress.
Landing Pages
WordPress can be almost anything that you want it to be with enough amount of customization as well as the plugins and is simply great. To build a website that can convert, the platform itself lacks a lot of native marketing functionality which includes the landing page tool.
In terms of HubSpot, you can have one of their developers create a custom page for you as it can offer few free templates for the landing pages. It is much easier to track their success and see if your conversion points are working as it can even keep these pages separate from your other website pages.
Additionally you get everything under one roof as it is probably one of the best things about HubSpot. Your marketing tools and website can communicate seamless is what it means here. you can prove the ROI of your efforts and continue to identify the areas to improve and test as it gives you better reporting with Wordpess Website & App Development.
A/B Testing
When you are trying to decide on the highly effective aspects of your website, A/B testing is incredibly helpful. To make the final decisions in terms of designing, color scheme or object placement on their sites, many of the marketers are relying on this system here.
You might be able to rub A/B tests for your site through their platform depending on which builder your WordPress site uses. To provide A/B testing functionality for the pages, you can also find the plugins.
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To the built-in A/B testing for all their web pages, emails and CTAs will make optimization easier as HubSpot users have access. It becomes a lot more easier as you can track the kind of options are resonating most with your audience and easily implementing the changes for your marketing team.
Search Engine Optimization
You need to have a plugin for using any kind of SEO tools in WordPress. The most popular option of the SEO in WordPress and potentially one of the most popular WordPress plugins for any marketing team is Yoast. The way in which your meta titles and tags show in search engines and will run a quick check of your content that is based on a focus keyword you are plugging in to a single page can be customized easily.
The built-in content strategy tool including the on-page SEO is offered by HubSpot. It will also check in making sure that the links are working, showing the volume of your selected keywords and even having to optimize tab in each of the blog that is drafted showing you other areas for optimizing your content is possible with HubSpot.
Marketing Automation
This is the factor where HubSpot surely shines out. The platform does not have a way to do it on its own as you can integrate WordPress with marketing automation software. It is through the Marketing Hub where HubSpot is offering this functionality.
At the core, HubSpot is designed to help streamline your digital marketing strategy although it was initially designed as a marketing platform. It can also use the data from every part of your business for driving automation and nurturing leads.
With HubSpot’s workflows to contacts based on their behaviour on your site, HubSpot is able to automate email nurture series. You get the insight of your prospects translating to greater number of opportunities for marketing and driving the users towards a sale with the help of their powerful CRM.
Metrics
HubSpot has tools for analytics built within their platform. To show the things like the basic content analytics, contact tracking, attribution, and competitor tracking and even search analytics is how they can pull up your content. In this area, HubSpot is still making improvements.
Read Also: The Ultimate Website Redesign SEO Checklist
Wordpess Website & App Development does offer an ease of integration with the Google Analytics through the CMS as they do not have any built-in analytics options.
You will need other reporting tools to get the complete picture on the performance of your website for both the platforms.
Usability Comparison
They are now offering the usability of each of the CMS is something that is important. If you are not able to figure out the way it works then it won’t be much of an use to you after all.
WordPress is normally free and incredibly easy to use. At a simple CMS with no risk, it is a great option for people who are trying to get their hands on to it. You have to know some computer coding to use this functionality as it is also extremely customizable due to its open-sourced format.
The main priority of HubSpot is the marketer here so every functions here are geared towards marketing successes. To enable highly effective lead generation is for what it was created and it had always placed usability at the top of the list. To allow you to customize your pages within the parameters of the CMS, it has a clean, user-friendly interface with the options to drag and drop.
Summing up
Ultimately, Wordpress and HubSpot are both excellent platforms, but there is a lot to consider when deciding which is right for you. Cost is a big factor but it’s not the only factor. You want to contemplate maintenance, security, functionality over time and of course, your team’s time and happiness. With your website, it’s like buying a house - you want to invest your money in something that works for you and grows with you.
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