One of the various tools that Google offers to help people know what the visitors are doing on their website is Google Analytics is. The tool will be allowing you to analyze and track the important data on your site and the visitors to your site. So, is Google Analytics free? If yes, then it is considered as one of the highly popular tools for free that is available.
It is an important component of any website manager’s or top digital marketing agency online toolbox in terms of the volume of the data provided by Google Analytics. We will be covering some of the important things that you need to know about the tool in this guide, and it includes the following:
What Is Google Analytics?
The premier analytics platform to track the site or the app performance is performed through the Google Analytics tools. The part of the range of tools that are offered by Google Search Console and Google Tag Manager is what it is.
This is the platform that is offering you the complete picture of the way your site is performing here. The vast amount of data is collected here is processed well. It displays the data to you after generating the reports. You can gain critical insight into your site through the reports, and people can visit them easily.
Data Collection
Data collection is the primary part of Google Analytics. A broad range of data about your site and the way the visitors are using it is gathered through this platform here. The following are included here:
· The number of visitors your pages receive.
· From where the visitors are arriving at your pages.
· The way the visitors are progressing through your site.
· What the visitors are doing on your pages.
· The way the visitors interact with the elements.
· The time the visitor is spending on your pages.
· The stage at which the users are leaving your site.
· The kinds of hits Google Analytics is tracking
In real-time, Google Analytics is tracking the following hits:
Pageview Hit — Each time someone is visiting your pages is when a hit is sent. Information like the kind of device the browser visitors are using. You can also lookout for the pages they are visiting here.
Event Hit —Something is done on your site for a hit that is sent when a visitor does something. They might fill in a form, play a video or click on a link.
Transaction/Ecommerce Hit — A hit is sent while a site visitor is purchasing something. The pages visited by the visit before the purchase can be contained easily among these hits, including the information on the same. The ones that are also provided are the more straightforward insights, including the products that are brought and how much are being spent.
Data Processing
You do not receive any raw data collected through the platform here with Google Analytics. Reports are generated after the first processing of the data here. Separation of data by users as well as the sessions is the first stage of data processing.
· User Data
The data that is used is different, with distinctive visitors to your site. A unique, random user ID for every new visitor to your site is created through Google Analytics. Analytics recognizes the user ID if the same user is revisiting your website in the future.
This will only work if they are visiting using the same device as they will be logged in as a returning visitor. If they are clearing your cookie from their browser cache, the process here can be subverted.
· Session Data
The period of time that is the user is spending on your site considered as a session. When the user is first visiting the website, it continues until they are ultimately leaving the site. Here is how the page view hit begins. Analytics are collecting a host of different types of session data during each of the sessions here.
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The pages that are visited, actions are taken, and time that is spent on your site is included in your session data. You can gain insights into the site user behavior with the use of the data. It is very important in terms of understanding the performance of the site.
Report Generation
They are presented in the form of reports in terms of Data from Google Analytics. They are generally the visual representations of the data here. They can easily gain insights into it as they are designed to make it easy for the ID patterns. In terms of conveying complex ideas, visuals are known to be pretty effective.
Why You Need Google Analytics
For a range of different purposes, you can use Google Analytics. We will quickly review three of the most common applications of Google Analytics in the section below.
· Analytics For Marketing
It can be very important to improve your marketing with the insights that you are gaining from the Analytics reports. A range of questions about your marketing efforts can be answered through the data that are collected here:
What is the amount of traffic your site is receiving from the different marketing channels?
Which website is referring the most of the visitors?
Where your site visitors are living?
From the different channels, what is the conversion rate of visitors?
· Analytics to Improve Site Performance
The perfect place where you can learn about your site and people who are using it is achievable through the Analytics reports. The questions that the platform is helping you in terms of answering are even quite plentiful in this area:
Which pages are receiving most of the traffic?
Where on the site does the visitor leave?
What is the page load speed of the site?
You can get the practical ways in terms of moving forward in terms of improving your site performances. You can have a lot more concrete objective instead of a vague aim for the improvement of traffic. You can easily learn that the blog posts through the content marketing agency would be getting a lot more traffic that can tell you in terms of producing more and promoting them effectively in terms of boosting the traffic even further is what you may learn, for instance.
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Analytics to Aid Your SEO
In terms of informing your SEO, Google Analytics insights are quite invaluable. In terms of how the users are finding and interacting with your site, the platform can help answer an array of questions here:
What is the search traffic rate the site is receiving?
Which of the landing pages is getting more traffic here?
How do the visitors locate your site through search queries?
What is the bounce rate for the visitors through the different sources out here?
In SEO, information is considered as the power. The better would it be with more you know about the site visitors as well as your target audience. The platform that is offering a plethora of data is Google Analytics. It can help boost the ROI you see from your SEO efforts by accessing and assessing the right reports here.
Conclusion
You are now geared up to track the site data with the use of Google Analytics. You have the knowledge of what the platform is all about and the way to set it up. About the different ways in which you can use it to help your site is also a great idea to have. Analytics can help you in several areas, from tweaking the marketing campaigns to improving the site content.
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